I Built My Career by Learning How the Whole Business Works
I entered the real estate data industry in 2007 in customer service. Over the next 20+ years, I moved through data operations, licensing, sales, product, business development, operations, and strategy — eventually leading and advising businesses on the same types of challenges I learned from the ground up.
That progression shapes how I consult today. I do not look at a problem through only a product, sales, or data lens. I think about the customer, the economics, the workflow, the technology, the team, the reporting, and the outcome.
The path
Each of these taught something the next one needed. The progression is the point — I have been the customer, the vendor, the operator, and the person deciding what to build.
Learning the industry from the customer up
RealtyTrac / ATTOM
Customer Service Associate → Data Operations Analyst → Data Licensing Representative → Data Licensing Manager → National Data Solutions Manager → Director of National Data Solutions
Starting in customer support gave me direct exposure to what customers needed, where they struggled, and how data translated into real-world use. I moved into data operations, then licensing, sales, management, and ultimately leadership of national data solutions.
Along the way, I helped build a data division that became central to the company's evolution into what is now ATTOM Data Solutions. I designed, sold, and supported products while learning the business from multiple perspectives.
Tyler entered the industry here in 2007. The division he helped build became central to the company's evolution; it was a team outcome, not a solo one.
Recruited to help rebuild a data business
First American — Data Solutions
Director of Data Solutions
After the non-compete period associated with the CoreLogic separation ended, I was recruited to First American to help rebuild data licensing and data solutions capabilities.
The work went beyond licensing data. I helped customers understand how to productize it and turn it into useful insights and services of their own.
- Top-producing licensing and data solutions representative
- Approximately 120% of goal
- Helped establish a profitable new business capability
- High-profile customers contributed approximately $150K MRR in the first year
- Helped create customer documentation that improved support and sales efficiency
- Conceptualized and helped productize new datasets, generating approximately $100K MRR in their first year
- Aided the creation and productization of Flipper File and Master Address
Joining early and helping scale
PropStream
VP, Strategic Operations & Business Development → VP, Product & Strategy
I was recruited by a customer I had repeatedly helped as a data subject matter expert, and joined as approximately the tenth employee.
The business scaled from approximately $100K/month to $5.5M/month and was ultimately acquired for $175M by a publicly traded company.
- Directly drove data contract negotiations
- Expanded access to data and reduced data costs
- Identified and evaluated new vendors
- Designed multi-source prioritization logic, improving coverage, currency, and accuracy
- Helped redesign and enhance the product, and created new features and capabilities
- Company-wide SME training on industry, competitors, differentiators, and process
- CRM migration from Infusionsoft to HubSpot
- Marketing automation strategy, and strategic guidance on content and CTAs
- Built compliance operations, including data-access controls and investigation, suspension, and reactivation processes
- TCPA, DNC, CCPA and related compliance operations
A company outcome Tyler helped enable as part of the team, not a result he solely created.
Product and data strategy inside a bootstrapped, founder-led business
PropertyRadar
Product & Data Strategy
I was hired to lead product and data strategy so the founder could focus more broadly on running the company.
The founder later chose to resume direct leadership of product as the company reorganized.
- New data-vendor evaluation
- Data processing and utilization logic requirements
- Product strategy
- Industry education
- Competitor and differentiator training
- Internal process knowledge
0→1 business creation
PeopleFinders / PropertyReach
Product & Business Lead
I helped build PropertyReach, a new business vertical that turned existing data assets into a new commercial offering for the real estate market.
I acted as the central product and business lead — defining what to build, how it should work, and how it should be positioned, and coordinating development, design, and marketing.
- New business and revenue stream, built from 0→1
- MVP launched in approximately eight months
- Four-person team
Transformation and turnaround
First American / Connected Investors
Program Director
I was recruited back to First American to help transform Connected Investors, an acquired business that needed significant product, operational, and market repositioning.
Reporting directly to the division president, I became the central point for strategy, priorities, and operations, working within required enterprise technologies, vendors, and processes.
- Redesigned data strategy using First American data assets
- Led a complete product redesign
- Repositioned the brand from investor social network toward real estate investment software
- Product requirements and workflows
- CRM operations using Salesforce
- CMS and marketing automation using HubSpot
- Subscription billing management using Stripe
- Affiliate program
- Employee training
- MLS feed utilization logic and compliance requirements
- 12-month redesign and relaunch, with successful legacy-customer migration
- Three development and QA teams across four countries
Today
Xome / Rocket
Sr. Principal, Data Strategy
Today, I serve as a Sr. Principal in Data Strategy, applying my experience to data-vendor evaluation, data strategy, product strategy, and identifying new ways data and technology can create business value. My work includes translating ideas into clear requirements and helping leadership evaluate opportunities through tangible concepts and prototypes.
- Vendor evaluation
- Data strategy
- Product strategy
- Growth opportunity identification
- PRDs
- UAT
- Data cataloging
- AI-assisted prototyping
Kept deliberately high-level. Current projects, product concepts, vendor identities, strategies, and non-public information stay confidential.
Advisory Experience
In addition to operating roles, I have served as an advisor and data subject matter expert, helping businesses with data sourcing and utilization strategies and supporting early enterprise customer pilots, including work involving a large multi-state brokerage.
I Work Alongside the Team
I do my best work when I can understand the full problem, the desired outcome, and how the pieces connect. I am collaborative and hands-on, but I am also direct. If I believe an approach will not produce the intended result, I will explain why and work with the team to find a better path.
I ask questions when something is unclear. I like to understand how and why things work. I think several steps ahead, while staying close enough to the details to make sure the strategy can actually be executed.
When I work with a client, I invest in the outcome as though I were working on my own business. My goal is for the value of the engagement — in results, knowledge, capabilities, relationships, or opportunities — to meaningfully exceed the investment.
Outside the Work
I am based in Orange County, California, where I live with my wife and son. Our son is on the autism spectrum, and being a parent has given me an even greater appreciation for patience, growth, problem-solving, and creating opportunities to experience life to the fullest.
Outside work, family time is usually centered around experiences together — Disneyland, LEGO, travel, and finding great food.
Have a Challenge, Idea, or Opportunity Worth Exploring?
If you are trying to solve a problem, build something new, improve what already exists, or simply need an experienced perspective, let's have a conversation.
Based in Orange County, California · Serving clients nationwide · Available for onsite engagements